Pros & Cons of Cross-Platform Mobile App Development

Scarlett Brown
5 min readFeb 6, 2023

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The world is mobile. This is a must-have element for all organizations, no matter how large or small. While some companies can focus only on one mobile OS (operating systems), others may be able to avoid the rest. However, it is essential for all businesses to have a variety of operating systems and mobile devices. No longer are you content with a single mobile app. It is essential that your app supports Android devices, iPads and Windows Phones.

These issues can be solved to a large degree by cross-platform mobile app development. Cross platform mobile app development is now possible thanks to technologies such as HTML5. Cross-platform solutions and applications provide the same user experience and a wider audience. These applications encourage the use of newer technologies, which keeps development costs significantly lower than developing individual applications for each platform.

Developers were restricted to developing native platforms-specific apps that could not be used on other systems. New ideas were developed to reduce development time due to the growing demand for mobile apps. Cross-platform development was born. Near-native platforms like Flutter and React Native are growing in popularity, offering more opportunities to create native-like experiences. We will be discussing the pros and cons associated with such solutions today.

Cross-platform apps: Synopsis

Cross-platform apps are programs that can be run on multiple platforms. They follow the principle of “compile once and run everywhere” since one codebase is required to support different operating systems. You can do this by using tools like Xamarin and React Native to create program code that you can deploy on various platforms with UI / UX designs similar to those of the native platform.

Cross-platform programming can dramatically reduce development time, and costs. You shouldn’t expect exceptional performance and/or maximum integration with the platform, device functions and services. The structure you use can limit customization.

Hopefully you are clear about what cross platform mobile app development services is all about. Now let’s jump to the primary section of the write-up where we are going to discuss the pros and cons of the respective service and make it easy for you to make your decision. Let;s check it out.

Cross-Platform Mobile Apps Development: Pros

  1. Lower costs: Cross-platform apps can be 30% less expensive than native ones. There is only one project that can be used for Android and iOS development needs. A huge volume of code, as well as other aspects, can be considered as and when required again across both platforms. Cross-platform development can be done faster than native mobile app development.
  2. Cross-platform solutions allow developers to develop faster. They can use one codebase that handles both iOS and Android, and don’t need to create separate Android and iOS projects. All the information is available in one location. Cross-platform apps are created as separate projects that support multiple devices. You can reuse large portions of the code from an app across platforms. This makes development much faster.
  3. Consistency across platforms: There are some differences between iOS and Android in the way they build navigation and design. Cross-platform Android and custom iOS app development services is where most UI differences can be handled automatically. Even in a great team, there may be differences in how functions are implemented in native development. Cross-platform development is different. The platforms share the same codebase so this doesn’t happen often. This paves the way for you to work on the cohesive brand identity across both the major platforms and that too without consuming much effort and time.
  4. A wider audience: This is a question that many app developers face when they start to develop mobile apps. Is it better to make an Android or iOS app first? It doesn’t matter which platform is more popular, there are always trade-offs that can lead to high prices. Cross-platform solutions are more appealing because you can reach both markets simultaneously. To release your product quicker, you can build the product for one platform first and then rapidly iterate to add support for the second.
  5. Reusable code is a great feature of cross-platform apps. It’s possible to have one codebase for both iOS and Android. Native applications require that code is written separately. This is often done by two developers or teams. The entire codebase can be found in one location when custom mobile app development is done. This allows one developer to manage both platforms simultaneously, which saves time.

Connecting with the right mobile app development company can help you make the most out of the above mentioned pros. But, there are a few cons as well that you must know. Check out the same below.

Cross-Platform Mobile Apps Development: Cons

  1. More difficult code design: Cross-platform apps must adapt their design and functionality to different devices as well as platforms. Developers are faced with additional work when they have to deal with specific exceptions on a variety of devices and platforms, particularly for more complex features. These issues are rare in native apps so developers can concentrate on solving the users’ problems.
  2. Long wait times for new features: Each time Apple or Google introduces a new feature on iOS or Android, it takes time to update apps to make them work with the new feature. Native apps receive updates faster than cross-platform frameworks.
  3. Performance: A lower performance app is more important than its other characteristics. This depends on several aspects, but generally, native applications will perform slightly faster than cross-platform apps. They also have the same functionality. These differences in performance, especially for simple applications, are often very small.

Last words

Your enterprise must keep up with the latest technology trends and address any challenges in the context of the rapid growth of the mobile digital marketplace. Your app must provide rich and engaging native experiences for your customers on all platforms and devices. Consider all of your mobile development options when implementing your idea into an app. Consider the features that your app will need and plan the development process accordingly.

Let me conclude by saying that native app development is 100% compatible with all platforms and offers smooth performance. However, native cross-platform and HTML5 hybrid applications can provide better performance and cost effectiveness for B2B solutions as well as business process automation projects. All you have to do is to connect with the right cross platform mobile app development company where you can have all the boxes ticked as per your business needs and requirements. .

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Scarlett Brown
Scarlett Brown

Written by Scarlett Brown

I have always believed that technology is the way to lead the future and you can surely understand the same delivered in my writeups.

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